
THE PLACE TO FEEL LOVE
THE DAY OF LOVE: VALENTINE’S DAY
Valentine’s Day will soon be upon us again, making the hearts of all women beat faster. Regardless of whether you think this day is a marketing strategy or the best day to make a declaration of love. In any case, it is a good opportunity to tell your loved one how much you love them.
To avoid stress on this day, you should think about how you want to celebrate the day of love well in advance. We’ll get you in the mood for this day and give you tips on how to score points with your loved one.
A long tradition
The name day of St. Valentine has been celebrated on February 14 since the 5th century. However, the legends associated with the saint are diverse and probably originate from various martyrs. However, some of the legends show connections to love, marriage and weddings.
Valentine’s Day as we know it today first came about in England in the 18th century. At that time, lovers gave each other flowers and homemade and written Valentine’s Day greeting cards. In the 19th century, the machine production of greeting cards became more widespread. As a result, the circle of people who sent Valentine’s Day greeting cards became larger and larger.


Other countries, other customs
Today, February 14 is celebrated as the day of love in many countries around the world and has many different names. However, there are also exceptions, such as Brazil. There, the Day of Love is celebrated on June 12, while February 14 is completely insignificant.
Valentine’s Day became popular in Japan in the 1960s, albeit in a slightly different way to us. On February 14, women give men gifts of chocolate, chocolates or homemade chocolate cake. The gesture is returned by men on March 14, White Day. This is when men give women chocolate.
IMLAUER top tips
Think about Valentine’s Day in good time and give the gift of joy and love. This could be a bouquet of flowers for one person and time together for another. The important thing is not how much you give, but that you give the gift of joy. As Valentine’s Day falls on a Sunday this year, there are plenty of options.
Here are our IMLAUER tips:

